Maybelline New York makeup artist-approved. Error-proof (and ouchless) results, thanks to a user-friendly handle and thick silicone pad. Directions Position curler pad near the base of upper lashes. Slowly squeeze finger loops to close curler. Hold gently but firmly for 15 seconds - do not pull or tug. Slowly release finger loops to open the curler. Expert Tips: Always curl your lashes before applying your favorite Maybelline New York mascara for that extra boost of curl.